About the Brand


Houston native Jimmy Phan—also known by his other monikers Jimmy Boi, The Streets’ Jeweler, #jimmyxboi, and Jimmy the Jeweler— is clearly a man of many names.

Phan, who owns Done Right & Company, has a reputation for making high-quality, custom diamond pieces, many of them for athletes or rap royalty like Floyd Mayweather, Devin Haney, Roddy Ricch, Flo Rida, Slim Thug, Blac Youngsta, Future and Tekashi 6ix9ine (He has a massive, diamond-emblazoned necklace modeled after Bruce, the snarling shark in Finding Nemo. The custom-made piece made an appearance in a recently released music video for the rapper’s new track “Gooba").

The list goes on and on and it’s quite a customer base considering Phan launched his business just 5 years ago in 2015. It didn’t hurt that during his first year in business, Phan’s daughter Savannah became a viral sensation after Phan published videos of her singing and dancing to rap songs while flaunting wads of cash. During his first year as a jeweler, he generated more than a million in revenue.

While a world-renowned jeweler with a massive Instagram following, Phan is known locally for his charitable efforts like his annual “Iced-Out Christmas Giveaway” in which the jeweler donates more than $10,000 worth of toys, food, and gifts to families in need. Recently, he gifted a 2.4-carat diamond engagement ring set in 14-karat white gold—retail value: $10,000—to a U.S. military service person who couldn’t otherwise afford such a lavish ring.

Phan has also published a new book called 48 Laws of Hustle and is set to open a new storefront in Houston's Chinatown with plans for more locations.